Simplicity often embodies complexity.
Being simple ain’t easy. Simplicity involves hard work — making deliberate, specific choices — to reduce things to their most essential elements. True simplicity isn’t merely a façade of plainness; rather, it reflects a well-integrated and purposeful design that advances only what’s indispensable.
Apple and Google products are often praised for their simplicity in form and function. But behind the minimalist looks, myriad decisions regarding inclusion and exclusion have been made to make these products functional and aesthetically beautiful. Complexity underlies the simplicity, and what’s NOT included in the design is as important as what is. Non-essential elements that detract from the core purpose are eliminated so that a focused, unified experience results.
Aesthetic beauty, the hallmark of simplicity, is the elegant orchestration of necessary elements and the omission of anything distracting or superfluous. So paradoxically, simplicity isn’t as simple as it looks. Purity of form reflects purposeful purging of excess.
So why strive for simplicity if it’s not that simple? Because the end product is worth it, and the process of simplifying brings focus and clarity. Whittling away clutter and striving to optimize the essential are key to good design… and this ‘focus on being focused’ is also a great approach to life.